The Customer Perception Ladder

$17.00

Reaching new heights is an essential goal when developing and managing relationships with your key accounts. The defining factor in your success as a key account manager is how your customers perceive you. This perception is illustrated in the customer perception ladder. This course is part of the Key Accounts Pocketbook series, a series that provides tips, techniques, and tools for those who want to keep and develop business with their most important customers. In this course, you’ll learn the importance of “perception” in the customer perception ladder. You’ll also describe the differences between the four levels of the ladder and get practical steps to help you move up it. By the end of this course, you should be able to identify your current level on the customer perception ladder and plan practical steps for moving up it.